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Rick Lewis's avatar

I'm both drawn to the idea of building things from scratch and also very daunted by the idea due to the time involved. There are tradeoffs either way. I built an app with a developer last year from scratch and it was one of the most fun, challenging, time-consuming, expensive and satisfying creative projects I've ever undertaken. I learned it's WAY harder than I imagined to build a tool and platform that is understood by everyone. User testing revealed that everyone thinks SO differently. You can put a big button that says "Start Here" smack in the middle of the page and you'll still get people saying, "I'm confused, what do I do next?" It ultimately drove home the diversity of intelligent humans and the different ways we think.

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